Limbe, Cameroon — Esquity, a Pan-African company based in Limbe, Cameroon, has announced the acquisition of the exclusive rights to distribute So Fresh So Beautiful products across the Central African region. This strategic move aims to expand the reach of the popular fragrance brand throughout multiple Central African countries.
So Fresh So Beautiful, known for its natural and innovative fragrances, has established a strong presence across Africa. Through Esquity’s extensive regional network, the brand seeks to improve accessibility and visibility in markets such as Cameroon, Gabon, Equatorial Guinea, and the Republic of Congo.
A spokesperson for Esquity explained, “Being a Pan-African company based in Limbe, Cameroon, we are proud to facilitate the distribution of So Fresh So Beautiful products across Central Africa. Our goal is to provide consumers with high-quality, natural fragrances and foster growth in the region’s beauty industry.”
The official launch of So Fresh So Beautiful products via Esquity’s channels is planned for next month, with distribution to major retail outlets, pharmacies, and beauty salons across the region. This partnership is also expected to create new employment opportunities and stimulate economic growth within the local and regional beauty sectors.
This development highlights Esquity’s commitment to expanding premium brands across Africa and enhancing regional access to top-tier fragrances.